Goodwill Makes Forbes List of “America’s 25 Most Inspiring Companies”

October 2, 2012, Forbes
Goodwill® Named One of America’s 25 Most Inspiring Companies by Forbes

pub-10022012Forbes recently released a list of America’s 25 Most Inspiring Companies that included Goodwill® this year for the first time.

The list was based on results from consulting firm Performance Inspired, Inc., which surveyed 2,175 consumers online to identify these “most inspiring” companies. These consumers responded by explaining the five companies they found most inspirational and why.

The Forbes article quoted Terry Barber, chief inspiration officer for Performance Inspired, as saying: “Consumers are really appreciative of the Goodwill retail stores and the perceived feel-good value they are bringing to local communities.” According to a separate Forbes article, Goodwill was one of the smaller companies on the list that did well because of a good story behind the name.

“Goodwill has a tried and true history of being a household name and respected brand,” said Kim Zimmer, chief communications officer and senior vp, global affairs. “Thanks to the joint efforts of Goodwills around the movement, consumers have come to understand that by shopping and donating at your local Goodwill store, you are investing in your local community.”

The research shows that consumers feel more inspired—and spend more at companies that inspire them—than ever before. In general, 92 percent of respondents said they felt inspired to share their experiences with others and another 86 would recommend the company to friends and family. Nearly 40 percent of respondents said that the nonprofit sector has a major role to play in making the world a better place.

Perhaps the most encouraging statistic? More than 70 percent of respondents said they would spend more money on a company that inspires them.

Read more information.

Article reprinted by permission from Goodwill Industries International’s GoodwillTODAY publication, October 2, 2012

Online Shopping at Goodwill

Through the Shopgoodwill online auction site, you can experience a fun and exciting way to shop for specialty items such as one-of-a-kinds, collectibles, antiques, estate pieces, jewelry, nostalgic items, and more!

At Goodwill of the Southern Alleghenies, we know that our donors value their donations to Goodwill and want us to get the maximum value possible to support our mission. Listing these items on Shopgoodwill allows us to generate more revenue because these items go to the highest bidders who know the values of the items.

Donors can be sure that the revenue generated from the sale of their donated items on Shopgoodwill.com will support job training and employment services for people in their community – just as it does through purchases made in our 10 Goodwill Retail Stores.